Owned creative strategy and production across TVC, newspaper advertising, broadcast display graphics, social campaigns, player photoshoots, promotional videos and campaign jingle development for Nepal's first nationally broadcast basketball league.
360 Degree Campaign Management
3 Months
National Basketball League Nepal
The National Basketball League was a first for Nepal, the country's inaugural professionally organised basketball league, broadcast nationally on Kantipur Television. The challenge was to create a full campaign identity that felt credibly national, worthy of prime-time television, whilst connecting authentically with a young, urban audience across Kathmandu and beyond. I led the full 360° campaign from brief to broadcast, concepting the creative identity, writing the campaign jingle's communication line, directing player photoshoots, overseeing TVC production, designing the broadcast display system and pitching the complete execution strategy to Kantipur Television. Every deliverable, TVC, newspaper ads, broadcast graphics, social content, promotional videos and on-ground materials, was built around one consistent creative voice.
